Practitioners in the Photography industry have called for an unparalleled exploration of the intersection between culture, art, and business.

This formed part of discussions at the Business of Photography Conference 2024.

This year’s conference theme is “Culture Exchange – The Art of Business,” is strategic in the Sense that it aligns with the current landscape of the African entertainment industry and the unprecedented opportunities globalization has presented.

Speaking to news men, the convener of the conference, Kola Oshalusi, believes technology has changed the industry in unprecedented ways.

He noted that practitioners need to align with the times and improve on their craft.

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