Elon Musk-owned AI chatbot Grok will no longer be allowed to edit images of real people to depict them in revealing clothing, following growing concerns over the spread of sexualised AI-generated deepfakes in countries including the United States and the United Kingdom.

X, formerly known as Twitter, announced the update on its platform, confirming that new safeguards have been implemented to prevent misuse of the image-editing tool.

“We have implemented technological measures to prevent the Grok AI account from editing images of real people in revealing clothing such as bikinis,” the company said. “This restriction applies to all users, including paid subscribers.”

The announcement follows revelations from California Attorney General Rob Bonta that his office had opened an investigation into the circulation of sexualised AI-generated images — some allegedly involving children — created using the Grok model.

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According to X, the update enhances existing protections by fully blocking edits of images depicting real individuals in bikinis, underwear, or similar attire. While Grok’s image-editing features remain limited to paid subscribers, the company stressed that the new restrictions apply to all users.

The platform said the measures are intended to add a layer of accountability and prevent any attempts to use the tool in ways that violate the law or X’s policies. Users who attempt to generate or alter images of real people in revealing clothing will now be automatically blocked from doing so.

Attorney General Bonta commented on Wednesday, noting that the material under investigation “has been used to harass people across the internet,” including sexually explicit depictions of women and children.

The controversy has sparked international attention. Authorities in Malaysia and Indonesia have blocked access to the chatbot, while UK Prime Minister Sir Keir Starmer warned that X could lose its “right to self-regulate” if concerns over the images persist.

Additionally, Britain’s media regulator, Ofcom, confirmed on Monday that it is reviewing whether X violated UK law in connection with the circulation of sexualised AI-generated images.