IKEA is fine-tuning its business model in response to the rise in e-commerce across Europe.
IKEA has opened its first store in central Paris.
It is located in the Madeleine district, popular with tourists, and near many historic landmarks.
IKEA’s France’s Chief executive Walter Kadnar, says the company plans to invest $448 million in France over the next three years as it builds up its new city centre stores in the country..
The world’s biggest furniture retailer is transforming its business model to cater more to online consumers.
IKEA employs around 10,000 people in France, where its sales rose 3 percent in the 2017/18 season.
IKEA’s global sales reached around 39 billion $43.6 billion last year, France being its third largest market, after Germany and the United States.
