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ARCON organises seminar, urges synergy between academics, professionals

June 29, 2024
in Nigeria News
ARCON organises seminar, urges synergy between academics, professionals
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The Advertising Regulatory Council of Nigeria has identified the need to bridge the gap between classroom learning and on the field experience.

They called for synergy between academics and professionals to groom future talents in advertising.

This is the second edition of the Advertising Industry Colloquium organised by the Advertising Regulatory Council of Nigeria.

Key stakeholders in the industry, students, and policy makers are gathered to rub minds on ways to improve the quality of advertising education in Nigeria.

The theme of this year’s event is tagged ‘Harnessing Emerging Technologies for Sustainable Advertising Education and Professional Excellence in Nigeria’ a wake up call to the potentials of technology in advertising

The event also aims to enhance advertising knowledge and collaboration between academia and the advertising industry.

One of the highlights of the event was an advertising pitch competition among students from selected institutions in Nigeria which focused on the effects of drug abuse

The gathering underscores the importance of collaborative efforts towards the growth and development of the advertising sector and the need to groom young talents to become professionals in the field.

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