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Google Loses Anti-Trust Case In US, Knows Fate Soon

August 6, 2024
in Tech
Google Loses Anti-Trust Case In US, Knows Fate Soon
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A US judge has ruled Google acted illegally to crush its competition and maintain a monopoly on online search and related advertising.

The landmark decision is a major blow to Alphabet, Google’s parent company, and could reshape how technology giants do business.

Google was sued by the US Department of Justice in 2020 over its control of about 90% of the online search market.

It is one of several lawsuits that have been filed against the big tech companies as US antitrust authorities attempt to strengthen competition in the industry.

This case has at times been described as posing an existential threat to Google and its owner given its dominance of the search and online advertising business.

It is unclear yet what penalties Google and Alphabet will face as a result of the decision. The fines or other remedies will be decided in a future hearing.

The government has asked for “structural relief” – which could, in theory at least, mean the break-up of the company.

In his decision, US District Judge Amit Mehta said Google had paid billions to ensure it is the default search engine on smartphones and browsers.

Alphabet said it plans to appeal against the ruling.

US Attorney General Merrick Garland, the country’s top prosecutor, hailed the ruling as a “historic win for the American people”.

Federal antitrust regulators have filed other pending lawsuits against Big Tech companies – including Meta Platforms, which owns Facebook, Amazon.com and Apple Inc – accusing them of operating unlawful monopolies.

The ruling comes after a 10-week trial in Washington DC, in which prosecutors accused Google of spending billions of dollars annually to Apple, Samsung, Mozilla and others to be pre-installed as the default search engine across platforms.

The US said Google typically pays more than $10bn (£7.8bn) a year for that privilege, securing its access to a steady stream of user data that helped maintain its hold on the market.

Doing so, prosecutors said, meant other companies have not had the opportunity or resources to meaningfully compete.

Google’s search engine is a big revenue generator for the company, bringing in billions of dollars thanks in large part to advertising displayed on its results pages.

Google’s lawyers defended the company by saying that users are attracted to their search engine because they find it useful, and that Google is investing to make it better for consumers.

Mr Schmidtlein also argued during the trial that Google still faces intense competition, not just from general search engine firms, such as Microsoft’s Bing, but more specialised sites and apps that people use to find restaurants, airline flights and more.

In his ruling, Judge Mehta concluded that being the default search engine is “extremely valuable real estate” for Google.

Another case against the technology company over its advertising technology is scheduled to go to trial in September. In Europe, meanwhile, Google has been fined billions in monopoly cases.

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