Netflix stock has continued to plummet following a “war” waged against the company by billionaire tech entrepreneur Elon Musk. Writing on X on Wednesday, Musk called on his over 200 million followers to unsubscribe from the streaming platform.

Netflix stock dropped by over on Thursday, with the current share price recorded at

“Cancel Netflix,” Musk wrote in a Wednesday afternoon post on X, quoting another post made by the right-wing Libs of TikTok account, which shared screenshots of a company report in which Netflix said it had increased the number of non-white directors and lead actors on its programs, according to a statement by Forbes.

In an earlier post on X on Tuesday, Musk reshared a post from another user who said they are cancelling their Netflix subscription because the company employed “someone who celebrated the murder of Charlie Kirk and makes content that pushes pro-trans content on my kids,” and wrote: “Same.”

The demands for a cancellation appear to stem from an unconfirmed post by Steele, which specifically criticised British Prime Minister Keir Starmer for tweeting a message mourning Kirk’s death.

According to a screenshot of Steele’s alleged post, which was shared on X by Libs of TikTok, the animated show’s director purportedly wrote: “Why the f— are you even commenting on this, d—head…a random nazi gets shot and it’s a public statement.”

The Libs of TikTok accounts had earlier shared clips of Steele’s animated show “Dead End: Paranormal Park,” which was cancelled in January 2023, and claimed it was “pushing pro-transgender on CHILDREN.”

Musk reshared the post attacking the animated show and wrote: “This is not ok,” and later boosted another post attacking the streamer for pushing a “transgender woke agenda,” saying “Cancel Netflix for the health of your kids.”

Following the campaign against the streaming platform, several right-wing supporters of the billionaire unsubscribed. They confirmed their actions by sharing screenshots on X.