Dubai’s Department of Tourism and Commerce Marketing, Dubai Tourism, has reinforced its commitment to West Africa during a road show that stopped in key cities in Nigeria and Ghana, aimed at raising Dubai’s profile among the region’s business and leisure travellers. Following a successful road show in Nigeria in 2016, this year’s events in Lagos, Abuja and Accra further cemented the emirate’s relationships with key industry stakeholders and operators, and offered the opportunity to promote Dubai’s ever-evolving offerings.
Together with Dubai-based partners including family attractions, airlines and hotels, Dubai Tourism kicked off its road show in Lagos, Nigeria on 20th February, continuing on to Abuja on 22nd February, before ending in Accra, Ghana on 25th February. The series of events showcased Dubai’s continually expanding affordable luxury experiences across travel, hospitality, entertainment and events, with a strong focus on family travel.
