Not content with having the world’s tallest building and biggest shopping centre, Dubai has become the first city to get its own font.
The typeface, designed with Microsoft, comes in both Latin and Arabic script, and will be available in 23 languages.
Government bodies have been told to use it in official correspondence.
But given the human rights record of Dubai and the United Arab Emirates, eyebrows will be raised at claims it is a font of “self-expression”.
