The First Lady of Zamfara State, Hajiya Huriyya Dauda Lawal, has launched the 2025 edition of the global 16 Days of Activism Against Gender-Based Violence with a strong call for action against both physical and digital abuse.

Speaking at the flag-off ceremony held at Government House, Gusau, on Tuesday, the First Lady described gender-based violence as a serious threat to social wellbeing and development. She said this year’s theme, which highlights digital violence, serves as a reminder that “digital violence is real violence.”

She noted that mobile phones and social media platforms, though central to modern life, have increasingly become tools for harassment, bullying, cyberstalking, blackmail and emotional abuse.

“Online abuse is not virtual. It causes real pain, real trauma and real harm. We must protect our people in both physical and digital spaces,” she said.

Hajiya Huriyya reaffirmed her commitment to ensuring that women, girls, men and children in the state are safe and supported. She said the administration of Governor Dauda Lawal is strengthening social welfare systems, community safety, access to justice and healthcare services to address the challenges.

She outlined key priorities for this year’s campaign, including stronger enforcement of protective laws, support for survivors seeking justice, closer collaboration with security agencies, expansion of safe spaces and counselling services, and the promotion of digital safety and responsible online conduct.

The First Lady urged stakeholders—traditional and religious leaders, security agencies, civil society organisations, educators, journalists, youth groups and market women—to unite in combating abuse.

“Let us not cover cases. Let us not blame survivors. Let us not allow the internet to become a weapon,” she said.

Addressing young people, she encouraged them to use technology responsibly: “Use your voice to uplift, not to tear down. Use technology for innovation, not intimidation. Respect is your responsibility—online and offline.”

She said the safety of women, children and digital spaces remains central to Zamfara’s peace and progress, expressing confidence that collective action can build a state “where no person suffers abuse and where every citizen lives without fear.”

The First Lady concluded with prayers for peace and protection across the state.